Reviews (8)

Great resource, but are the prices realistic?
I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed.I haven't seen any other guides come close in the number of items shown. Fed Up With This One, Too
Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons: Too Much HYPE !
A lot of pictures. Prices that reflect nothing on reality. Not one Cleveland Electric Neon Clock. Not one American Time Clock. I have 3 originals hanging in front of me. Missing some of the major buttons. Typical collectors book. Pictures of everything that's out there, except the rare items you buy these books to find out about. Total dissapointment. I have stacks of collector books that have proven useless. There all written by the "authority" on the subject on hand. I think this explains the ... in collecting and the stacks of used books available. If you're going to make a "Know It All" book, than you better know at least %90. Monster let down. ... Read more

Subjects:  1. Advertising    2. Advertising Art    3. Americana    4. Antiques    5. Antiques & Collectibles    6. Antiques / Collectibles    7. Antiques/Collectibles    8. Catalogs    9. Coca-Cola Company    10. Collectibles    11. Popular Culture    12. Antiques & Collectables    13. USA   

Reviews (1)

Pettretti's 11.5th
This is his latest Coca Cola pricing guide.All pictures are in color, unlike his big book that mixes color and b&w photos. It has helped me with my large CC colection but is far from being as complete as is his 11th volume. It is a good guide.BB ... Read more

Subjects:  1. Americana    2. Antiques    3. Antiques & Collectibles    4. Antiques / Collectibles    5. Antiques/Collectibles    6. General    7. Popular Culture    8. Antiques & Collectables    9. USA   

Reviews (1)

it was very interesting and had a lot of detailed pictures
i thought it was a great book and i would recomend it to any one whocolects coca cola items ... Read more

Subjects:  1. Antiques / Collectibles    2. Catalogs    3. Coca-Cola Company    4. Collectibles    5. Popular Culture    6. Reference - Price Guides    7. Sale Books   

Subjects:  1. Antiques & Collectibles    2. Antiques / Collectibles    3. Antiques/Collectibles    4. Catalogs    5. Coca Cola Company    6. Coca-Cola Company    7. Collectibles    8. Collectors and collecting    9. General    10. Infrastructure    11. Reference - General   

Subjects:  1. Advertising    2. Americana    3. Antiques & Collectibles    4. Antiques / Collectibles    5. Antiques/Collectibles    6. Reference - Price Guides    7. Antiques & Collectables    8. Reference works    9. USA   

Reviews (2)

A must for the Coca Cola Commemorative Bottle Fan.
Quality paperback book helps you identify and value over 800 bottles which are beautifully pictured in full life-like color.Covers 8 oz and 10 oz bottles.A brief description of the bottle accompanies each entry.Wellindexed for easy locating.A useful reference book.

Great book for collectors
This book is great to have if you are a collector of Coca-Colabottles.Being able to see what the bottles look like is nice. ... Read more

Subjects:  1. Advertising    2. Americana    3. Antiques    4. Antiques & Collectibles    5. Antiques / Collectibles    6. Antiques/Collectibles    7. Bottles    8. Catalogs    9. Coca-Cola Company    10. Collectibles    11. Collectors and collecting    12. Commemorative carbonated bever    13. Commemorative carbonated beverage bottles    14. Glass Arts And Crafts    15. United States   

Reviews (1)

One Of The Best Coca Cola Toy Truck Books Around !
Beautiful 240 page, hardbound library volume with laminated color covers.Contains more than 500 very large, full color, sharp life-like photos, each with the value (1995).Gorgeous photos of the trucks and in many cases,their original boxes.Major topics include Metalcraft, Smith-Miller, Buddy"L", Marx, North America, Europe, Japan and Asia, Modern Era /New Logo, Collectors' Editions, Racing Cars, Model Kits, Fantasy, Trainsand Trolleys, and more.Model years run from 1931 to the 1980s.You'llfind toy Coke trucks from all over the world.A very useful reference anda great volume to browse through. ... Read more

Subjects:  1. Antiques & Collectibles    2. Antiques / Collectibles    3. Antiques/Collectibles    4. Coca-Cola Company    5. Collectibles    6. Collectors and collecting    7. Magazines & Newspapers    8. Models    9. Toys    10. Trucks    11. Antiques & collectables: toys, games & models    12. Other manufacturing technologies   

Reviews (2)

Better Than a Visit to the Coca-Cola Museum in Atlanta
The Sparkling Story of Coca-Cola will delight all those who would like to know the origins of the world's favorite soft drink and see many delightful early examples of advertising and promotional materials.One of my favorite museums with a commercial focus is the Coca-Cola Museum in Atlanta.I was prepared to be disappointed with this book, assuming that it would have less material that I found at the museum.Instead, I found The Sparking Story of Coca-Cola to be much more detailed, easier to follow and with higher quality graphics than in the museum. The Sparkling Story of Coca-Cola
I recieved this wonderful book as a Christmas gift. What an enjoyable read!Full of enjoyable tidbits that every Cokeaholic would love to know. From the history of Soda Fountain beginnings to the pop culture icon Coca-Cola has become. The Sparkling Story of Coca-Cola covers it all. A visual feast of historic photographs and illustrations accompany the well written text. ... Read more

Subjects:  1. Advertising    2. Advertising specialties    3. Business & Economics    4. Business / Economics / Finance    5. Business/Economics    6. Carbonated beverages    7. Coca-Cola Company    8. Collectibles    9. Corporate & Business History - General    10. Economic History    11. United States    12. Antiques & Collectables    13. Antiques & Collectibles / General    14. History of specific subjects    15. Non-alcoholic beverages    16. Social history   

Subjects:  1. Advertising    2. Americana    3. Antiques    4. Antiques & Collectibles    5. Antiques / Collectibles    6. Antiques/Collectibles    7. Popular Culture    8. Reference - General    9. Reference - Price Guides   

Subjects:  1. Antiques & Collectibles    2. Antiques/Collectibles    3. Bottles    4. Catalogs    5. Coca-Cola USA    6. Collectibles    7. Commemorative carbonated bever    8. Commemorative carbonated beverage bottles    9. Food Science    10. Technology & Industrial Arts    11. United States    12. Antiques & collectables: ceramics & glass    13. Food manufacturing & related industries   

Reviews (8)

Great Coca-Cola Guide Book!
This was a very helpful and informative guide to Coca-Cola collectibles.I would highly recommend it to any serious collector.Full of valuable information.

B.J. Summers' Guide to Coca-Cola
We have quite a few old Coke signs and none were in this guide.We were disappointed to say the least.

Good as a companion to Petretti's
Pros: Extensive selection of signs and cardboard items with lots of nice colour photos throughout. Many items in this book aren't in Petrettis, so it makes a good companion. All up I am happy with this book and use it regularly to price and check items.
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Subjects:  1. Americana    2. Antiques    3. Antiques & Collectibles    4. Antiques / Collectibles    5. Antiques/Collectibles    6. Bottles    7. General    8. Paper Ephemera   

Reviews (1)

Essential Guide for Collectors of Coca-Cola
This book has updated values and includes the old as well as recent items. The sections on calendars, playing cards and blotters are excellent with sharp & detailed photos. Along with the Petretti book this is the mostcomplete guide available on this topic and a great source for collectors. ... Read more

Subjects:  1. Art    2. Commercial - Advertising    3. Antiques & Collectables    4. Home furnishing & decoration    5. Reference works   

Reviews (2)

A Gorgeous Volume Of Classic Coke Calendars 1890 - 1970
This new hardbound 176 page beauty of a library volume with colorful plastic laminated covers features 125 full color and 20 black and white very large, sharp photos of these gems.Its loaded with informationincluding:Development of early printing and advertising, role ofpromotional materials in the early years of the Coca-Cola Company,Distributor Calendars, Bottler Calendars, Foreign Calendars, Home andReference Calendars.A complete Guide For Collectors tells you what tocollect, preservation and display of early calendars, protecting,restoration info, and a very complete grading guide.1999 values are shownin 3 grades.A really beautiful and unique new reference that belongs inthe collector's library.

The Final Word on Coke Calendars
Second book in Petretti's/Beyer's comprehensive look at specific areas of Coca-Cola collecting. This book provides a great deal of history behind the calendars as well as some beautiful color pictures of nearly every calendarthat Coke ever released, including some very rare pre-1900 calendars. Thereis a guide to storing and preserving calendars in the back, as well as themost up-to-date price guide available on the subject. Those who boughtClassic Coca-Cola Trays know what to expect and others should be pleasantlysurprised. Recommend this book to collectors (a must!) and to anybody thatis interested in the history of advertising. ... Read more

Subjects:  1. Americana    2. Antiques & Collectibles    3. Antiques / Collectibles    4. Antiques/Collectibles    5. Calendar art    6. Calendars    7. Catalogs    8. Coca-Cola Bottling Company United (U.S.)    9. Collectors and collecting    10. Food Science    11. Paper Ephemera    12. Popular Culture    13. Reference - General    14. United States    15. Antiques & collectables: books, manuscripts, ephemera & printed matter    16. Graphic design    17. Reference works   

Reviews (5)

Looking for quality
An important book for students or all people who apreciate Coca-Cola advertising history. But the print quality of this book is very bad and the rason I gave only 3 stars rate. I have many others books about Coca-Cola and comparing some pictures on this book I can see a serious problem of quality of picturereproduction. The magenta canal, the black canal at the scannering time is not correctly adjusted. The reproduction of originals have primary errors! I hope this review sound like a special attention adivise for the editors. Don�t do that please!

A magnificently illustrated history of Coca-Cola's ads
The Coca-Cola bottling company was a major influence on the popular culture of America and the western world throughout the twentieth century. Their marketing slogans, images, and icons permeated every level of society. Never was this more true than in the case of the "Coca-Cola Girl", an image of perfect, wholesome, energetic American beauty that graced all manner of advertising in all medias. Now in a single volume, Chris Beyer presents a unique, accurate, detailed, magnificently illustrated history of Coca-Cola's advertising showcasing the use of women to promote an image encouraging the American public to make the beverage a part of their daily life style. Coca-Cola Girls: An Advertising Art History is a fascinating stroll down through the decades of the twentieth century that will appeal to the nostalgia of its readers and is a highly recommended addition to any Americana and popular culture collections.

THE PAUSE THAT REFRESHES
Long before "the pause that refreshes" became a national catch phrase and "Coke" a euphemism for any soft drink, there were the Coca-Cola models - winsome rosy-cheeked young women often engaged in a domestic task or posed invitingly withfrosty glass close by.Read more

Subjects:  1. 20th century    2. Advertising    3. Advertising Art    4. Americana    5. Antiques / Collectibles    6. Art    7. Coca Cola (Trademark) in art    8. Coca-Cola Company    9. Collectibles    10. Girls in art    11. Graphic Arts - General    12. History    13. Popular Culture    14. Advertising industry    15. Graphic design   

Subjects:  1. Advertising    2. Antiques & Collectibles    3. Antiques / Collectibles    4. Antiques/Collectibles    5. Carbonated beverages    6. Coca-Cola Company    7. History    8. Infrastructure    9. Pictorial works    10. Popular Culture    11. Reference - Price Guides    12. Soft drink industry    13. Toys    14. United States    15. Food manufacturing & related industries    16. Inter-war period, 1918-1939    17. Photographs: collections    18. Postwar period, 1945 to c 2000    19. Road & motor vehicles: general interest    20. Second World War, 1939-1945   

Features

• Illustrated

Reviews (1)

Good to have for collectors, but not much info.
The book was fun to look at, seeing the old pictures of coke memrabilia was great.Unfortunatley it was limited in it's content.It seems more like a collectors book, than an identifier. ... Read more

Subjects:  1. Americana    2. Antiques & Collectibles    3. Antiques/Collectibles    4. Bottles    5. Sale Adult - Antiques / Collectables    6. Sale Books   

Subjects:  1. Advertising    2. Antiques & Collectibles    3. Antiques/Collectibles    4. Automotive - Trucks    5. Bargain Books    6. Carbonated beverages    7. Coca-Cola Company    8. History    9. Motor vehicle fleets    10. Pictorial works    11. Popular Culture    12. United States    13. Automotive technology    14. Inter-war period, 1918-1939    15. Photographs: collections    16. Postwar period, 1945 to c 2000    17. Road & motor vehicles: general interest    18. Second World War, 1939-1945    19. Transportation / Automotive / General   

Subjects:  1. Advertising    2. Antiques & Collectibles    3. Antiques / Collectibles    4. Art    5. Popular Culture    6. Reference - Price Guides    7. Transportation   

Reviews (1)

A good fun History, but not Completely Accurate
Italian author Palazzini covers the Coca-Cola history in this short biography of a soft drink. Interesting and has fun facts, but from what understand the Coca-Cola mythology has been skewed in recent times. Yet,this little factoid does not take away from the rest of the book whichlooks at, with pictures, Coca-Colas merchandising effort from collectiblebottles, slogans, advertisements and anything else that can be sold to thepublic. A good book for a beginner in advertising and an interest inCoca-Cola, as well as the collector. ... Read more

Subjects:  1. Antiques/Collectibles    2. Business / Economics / Finance    3. Coca-Cola Company    4. History    5. History Of Specific Companies    6. Infrastructure    7. Soft drink industry